It’s no news that Facebook owns Instagram and WhatsApp, but because the company is currently facing antitrust scrutiny from the Federal Trade Commission over its acquisitions history, it decided to prove to the world that it has full control and perhaps avert potential antitrust action by rebranding WhatsApp and Instagram. A Facebook spokesperson confirmed this by saying “We want to be clearer about the products and services that are part of Facebook.”
So now, Facebook will be changing the name of its acquired Apps to ‘Instagram from Facebook’ and ‘WhatsApp from Facebook’. Truth is, these names seem too long and tacky, no one will ever use or refer to the Apps by those names. We believe Mark could have come up with something shorter, than just adding ‘Facebook from’ to the apps to prove a point.
However, reports have it that the new name for both apps will show up only in Google Play Store, Apple Store and when the apps are launched, but they won’t display on the home screen of user’s phones.
Let’s see how this would turn out years from now…